Christian Radio’s Super Bowl
Christmas is Christian radio’s Super Bowl, and we’re gearing up for kickoff! In a few months, people who may not normally listen to our stations are going to find us
Praying for Fall Fundraisers
This month, CMB is praying for stations stepping into fall fundraising season and honoring the revenue difference-makers helping make it happen. From preparing the strategy to sharing the stories and
What’s Working in Fundraising Right Now?
It’s fundraising season for many Christian radio stations, so we wanted to check in and see how things are going. What are stations seeing from donors? What seems to be
Streaming is Growing. Does Radio Still Matter?
It’s easy to put a song on streaming. Anyone can do it. Feels like streaming is more like a participation trophy sometimes. It’s harder to get a song on the
The Top 5 Tuneouts
The 2025 Finney Media Why Listen® Survey offers CCM broadcasters a clear message: listeners may love Christian music, but they can quickly tune out when the overall experience misses the
Smaller Market Coaching Thoughts
In 30 years of Talent Coaching all sized markets, I’ve found that the smaller market radio stations often have something that the medium and large markets don’t have – Authenticity. While
The Power of Radio
August 20 is National Radio Day. A day to celebrate radio and the hope and encouragement it gives to millions of people every day. With all of the audio vying
The Holy Grail Of Verticality
Just a couple months back I wrote a post that is already boomeranging back into relevance. In May, I posed the question: “Will Radio Be The Last Medium With A
The Power of a Yes
We asked 3 artists, "What is a song one programmer believed in before anyone else? How did it help shape the industry?" Here are their answers
What Donors Wish Programmers Knew
What happens when you ask both programmers and donors the same fundraising questions? Their answers reveal surprising similarities, a few important differences, and practical insights that can help create stronger





































































