Top 5 Marital Statuses among CCM Listeners
Rank Marital Status Percentage of CCM Respondents 1 Married first time 48% 2 Remarried 19% 3 Divorced 14% 4 Single/Never Married 9% 5 Widowed 9% The 2025 Finney Media Why Listen® Survey includes almost 12,000 Christian radio listeners nationwide—5,470 of them from Contemporary Christian Music (CCM) stations. Check
Songs for the Moment
Christian radio and media are strongest when it meets listeners where they are. These songs are intentionally centered on real, current listener needs in this heavy season. Music that not
2030 Starts Now
We are closer to 2030 than 2020. We asked 6 programmers "What is one thing you are doing now to prepare your station for the next 5 years of ministry
Why Radio Still Matters
To celebrate World Radio Day on February 13, we invited Christian radio professionals and partners to reflect on a simple question: “Why does radio still matter?” Their responses point to
5 Things I’ve Learned In Mentoring
For more than ten years, I had the privilege of leading the Worldwide Mentoring Program for KSBJ in Houston. During that time, I mentored Christian radio stations on six of
Why Radio Dominates Digital for Reach and Returns
Rumors are swirling that digital ads are eclipsing everything else, causing sponsors to pull back from radio. Let's set the record straight: the numbers prove broadcast radio isn't just surviving—it's
Content Is Not King
Content is not king. It’s just the vehicle to deepen relationships. Building fans is king. In 2021, I made a listener growth pyramid for radio stations and radio shows. Connections lead to
AI and Christian Music
So how are you feeling about your new opportunity to play Christian AI music from AI "Artists" on your station? I use quotation marks because AI models aren’t people. And
Here’s to You, DJ-Person, for National Disc-Jockey Day: Some Honest Encouragement
First, please know I’m for-real writing this. No “artificial intelligence” was used to create this article. And perhaps no other kinds of intelligence, either, but the point is: It’s really me. I
Top 5 Denominations among CCM Listeners
Rank Denomination Percentage of CCM Respondents 1 Non-denominational/Bible/Community church 34% 2 Baptist 25% 3 Lutheran 11% 4 Catholic 10% 5 Pentecostal 7% The 2025 Finney Media Why Listen® Survey includes almost 12,000 Christian radio listeners nationwide—5,470 of them from Contemporary Christian Music (CCM) stations. And I’ll bet the






















































