The Top 5 On-Air Topics
Top Five On-Air Topics of Interest to CCM Listeners Rank On-Air Topic % Very Interested 1 A word from Scripture and how it might apply to your life today 81% 2 Information on a local Christian concert 53% 3 Bible studies
CMB Industry Shout-out – Sarah Taylor
"Shout out to Sarah Taylor at Spirit 105.3 in Seattle! When you listen to Sarah on-air, your mind can actually picture what she’s talking about. What a rare gift! Her
The Marketing Tool That Nearly Every Radio Program Director Ignores
Do I have your attention? Does today’s blog headline make you wonder what part of the radio marketing strategy you may be missing? So, let’s dispense with the FOMO and get
I Can Tell How Healthy Your Brand Is With One Question
Remember when you went to the fair as a kid and there was a booth called “Fool the Guesser?” This eccentric gentleman was tasked with guessing your age (within two
CMB Industry Shout-out – John Summerville
"I want to give a shoutout to John Summerville of TWR. Your friendship brightens me up every time we are around each other. But then, that could just be your
Help for Radio Shows To Not Talk at the Same Time
Imagine starting your car, the radio comes on in the middle of a conversation, and you hear everyone talking at the same time. Let’s dive into this week’s Beyond The
The Critical Role of Communication Paths in Listener Trust
Radio is a career of relocation. When it's time for a job change (by choice or by force), many times it requires moving to a new city, and building a
CMB Industry Shout-out – Adam Hannan
"Shout out to the one and only Adam Hannan, station manager for Life 88.5/Kansas City! Adam leads a team working together to innovate some of the most impactful promotions seen,
Celebrating Bosses
Great bosses don’t just manage, they mentor, cheer, and set the tone for a thriving team. We’re giving special appreciation to some of the many who make the workday brighter,
Leadership Lessons from “A Christmas Carol”
One of the best-loved classics viewed during the Christmas season is Charles Dickens’ A Christmas Carol, a story centered around a selfish and unfriendly old man who hates Christmas named
							
							
			
		
					
					
					
					



  
  
  



  
  
    
  
 

  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   

 









 
 


  
  
  
  
  






 
 




 
 






